Never Mellow... YELLOW!
PORTFOLIO HIGHLIGHT | CASE STUDY
Branding + Web Design for Jon Charron Home Transformations
Not one of my usual go-to shades, but I have to admit, it competes with my signature pink for perkiness and overall good vibes. Am I rethinking my site? Heck no. Pink will always reign supreme in my heart, but (!) this power-house colour combo sure packs a punch in the design collateral I recently created for Jon Charron Home Transformations.
Yellow is the most luminous of all the colours of the spectrum. It captures our attention more than any other colour. It is the colour of happiness and optimism, of enlightenment and creativity, sunshine and spring.
And... it turns out that yellow is all the rage this year.! According to just about every fashion mag I flip through. So what better way to use this totally happening hue than for a brand that is fresh, modern and offering clients clean slates and a new start.
DISCLAIMER: "CLIENT" IS ALSO MY HUSBAND, SO EITHER HE GOT THE BEST DESIGN I'M CAPABLE OF, OR I CALLED IT IN BECAUSE, LET'S BE HONEST... I DIDN'T INVOICE HIM. YOU BE THE JUDGE ;)
FRESH + MODERN PALETTE
With a goal to stand out in this somewhat traditional category the husband-slash-client was looking for something just a little more modern and punchy. The starting point was this dramatic but still accessible palette.
The logo has an energy that speaks to the momentum of having a motivated project manager on your team and the positive... and transformative... results.
DESIGN + BRANDING
Luckily for me, Jonathan is a super evolved dude who cares about design – he's certainly listened to enough graphic design briefs over dinner to last a lifetime. Now did he know he wanted yellow? No way. But does he love it, now that it's his. Sure does!
This amazing shade of citrus just came to me one day – I'd say in a dream, which does actually happen sometimes – but it really emerged when I was crafting the logo. Then, everything was all sunshine and smile-y emojis from there on in.
OOOPS... there I go again making my job sound wa-aay too easy. What I mean is, that with a firm foundation of palette, logo and curated brand images, the graphic design process can really take off – in a very good way – from there.
Jonathan's website is a great example of why WIX is so darn amazing for one-page sites. Right out of the gate, he actually got "under the hood" and made a few text changes himself. This is fantastic, because then he can manage small fixes on the fly.
For many customers this offers up an area to realize cost savings for their marketing and design spend. Because, let's face it, a solopreneur often rolls up their sleeves on most touch points for their brand, so having the ability to self-manage some stuff is key.
And despite your greatest fears, you won't break the internet!. In fact, WIX has great functionality built right in so you can easily return to a previous version of your site.
TO DATE, THE HUB HASN'T MESSED UP HIS SITE (TEN GOLD STARS)!
PROJECT PROPOSAL TEMPLATE
With the right tools, Jonathan doesn't have to be a designer to manage the day-to-day components for his brand. With an established design guide at the offset, and templates and tools that he can manage himself he is able to look super profesh, without the help of his graphic designer. For his Project Proposal documents, we set him up a sweet template in Canva that he can update and revise as necessary.
Because Jonathan is smart, has sound tech abilities, and a great shorthand with his colours, fonts and images he is telling his own brand story... beautifully.
If you've got this much yellow-y goodness, not to mention life changing services to share with the world. We – and by we I mean me – thought it would be great to carry that positivity and pizzazz to the social channels. Establishing Jonathan's brand as fresh, friendly and approachable on Facebook and Instagram is greatly aided by a strong palette and fun copy.
Since putting himself "out there" on Instagram was a leap from the comfy confines of Twitter, we again established an easy-peasy-lemon-squeezy solution for creating content that is fresh, on brand, easy to stay on top of... and won't break the bank.
Being married to a creative type *may be* "challenging" in some ways, but it sure can pay off in others. When asked for a testimonial, Jonathan responded in his usual succinct manner:
Jen's my rock-star designer!* –Jonathan Charron
*THE CLIENT MAY OR MAY NOT HAVE BEEN COACHED TO CALL ME A ROCK-STAR (HE DEFINITELY KNOWS ON WHICH SIDE HIS BREAD IS BUTTERED ;)